The TJ Maxx where Amber Heard was spotted shopping is actually a celebrity hot spot — and a secret Hamptons gem

TJ Maxx

A TJ Maxx window display.ine Cain/Insider

  • The TJ Maxx where Amber Heard was spotted is a secret gem in the affluent Hamptons.

  • Reality star and Hamptonite Jill Zarin said, “It’s literally like Saks Fifth Avenue in the Hamptons.”

  • An East Hampton resident said of TJ Maxx’s location, “Everyone goes there.”

The biggest open secret in the Hamptons isn’t the latest cool new restaurant opening or seeing celebrities. It’s a TJ Maxx discount chain nestled in a nondescript strip mall off Montauk Highway.

While the rest of the world stared at Amber Heard shopping at the TJ Maxx store last week, the actor – whose high-profile defamation case with ex-husband Johnny Depp after a… jury found both parties liable for defamation – know something they don’t: it’s the secret hotspot of the legendary East End.

the under-the-radar, 33,000 square foot TJ Maxx outpost in the ultra-exclusive hamlet of Bridgehampton — where the average home sales is $3.62 million – has become almost sartorial to budget-conscious elites and the summer class.

Image consultant Mona Sharaf, seen here in NYC, swears by the Hamptons TJ Maxx.

Image consultant Mona Sharaf swears by the Hamptons TJ Maxx.Thanks to Mona Sharaf.

Mona Sharafa personal shopper in New York, has a limited amount of time as she strolls from Manhattan to the Hamptons during the summer months, but she makes time for TJ Maxx.

“I make it a point to shop there – it’s a big secret,” Sharaf said. “They’re targeting these designer clothes to the neighborhood. They sell based on who the clientele is. That’s why you find nicer things in Bridgehampton versus Brooklyn.”

Sharaf, who says she’s brought her customers to the discount chain, said a $1,000 budget at TJ Maxx will stretch further than any store. “You can get six instead of two,” she said.

And to avoid anyone catching her under the bright fluorescent lights in the store, Sharaf said she wasn’t ashamed. “I run into friends there – there’s no shame in getting a good deal,” she said.

The "exclusive"  Runway designer section by TJ Maxx.

The “exclusive” Runway designer section from TJ Maxx.Nancy Lane/MediaNews Group/Boston Herald via Getty Images

When I was reachable by phone, a TJ Maxx employee at the Bridgehampton location objected when I asked about celebrity buyers in the store. “I think so, especially in the summer, but I don’t know it off by heart. I couldn’t really tell you,’ said an unidentified clerk.

But Hamptons experts swear by the Section “Countryway” of the store, featuring top designers such as Dolce & Gabbana, Badgley Mishka, Balmain and many more. It’s also the part where Heard and her sister, Whitney Henriquez, were filmed while shopping.

The best open secret in the Hamptons is also a favorite of local celebrities

Jill Zarin, here holding a candle from her Jill & Ally line, swears by the Hamptons TJ Maxx, who wears her line.

“True housewife” Jill Zarin, seen here holding a candle from her Jill & Ally line, is a regular at the Hamptons TJ Maxx, where her products are sold.Madison Lane photo.

“It’s literally like Saks Fifth Avenue in the Hamptons,” Hamptons fixture and “Real Housewives of New York” alum, Jill Zarin. The reality star, together with her daughter, even has a row of candles under their Jill & Ally brand, worn in-store. “My friends always go there,” says Zarin, who will meet them to shop there or have her boyfriend wait in the car.

Zarin explained the mystique. “They only buy a few pieces of something per store — they want it to be a scavenger hunt,” she said of the TJ Maxx location. “You can find Tory Burch shoes that might still be in a shop in town.”

Hamptons insider and real estate agent, Bianca D’Alessio, a star of the Discovery+ reality show »Selling the Hamptons‘, called the store ‘a secret gem’ among all the boutiques in the East End. “I’m always there on a mission. You go in on a mission,” she said.

Stacy Geisinger

Stacy Geisinger, second from left, shows off the colorful Pucci dress she scored at TJ Maxx in the Hamptons.Thanks to Stacy Geisinger.

“Everyone goes there, especially that one,” socialite and blogger Stacy Geisinger, who has a summer residence in nearby East Hampton, told store Insider. “It’s a secret hotspot that no one is talking about,” she added, noting that “posh people” eat Pucci’s range, Vince, and Valentino on offer. “They don’t want to share, so there’s more to them,” says Geisinger, the blogger behind Stacy knowssaid, pointing to the competition for limited pieces: “Well, they can talk to me about it, size 14, if they have size 2.”

Geisinger recalls a woman on the gala circuit who introduced her to the store years ago. “She came up to me and said, ‘The best TJ Maxx in all the country is here in the Hamptons,'” said Geisinger.

There’s still one faux pas Geisinger warned about: leaving the tell-tale sign on, which Geisinger says she’s once seen anyone in the Hamptons. “If you can find something and it fits, and it’s a designer, who cares if it’s from TJ Maxx? Nobody needs to know — as long as you take that big label off,” she said. “Everyone knows what their tag looks like.”

Philanthropist and fashionista Jean Shafiroff in the Hamptons in June 2022.

Philanthropist and fashionista Jean Shafiroff in the Hamptons in June 2022.Patrick McMullan/PMC via Getty Images

Geisinger loves her printed Pucci dress, which she picked up for under $300. She slipped in the devious brightly colored dress to the… Shop the Day Away Luncheon with confidence at the legendary Breakers hotel in Florida’s Palm Beach last winter. “I felt like a million dollars,” she told Insider, “but I only spent a few hundred.”

For philanthropist and influencer Jean Shafiroff, she can always find something at the Hamptons location.

“They have just about everything you could want there and more,” Shafiroff said, adding that she brought her friend, the composer, Lucia Hwong Gordon, to shop at the store. Shafiroff recalled crocheting a Runway dress for her daughter. “It was designer and a fraction of the price, which was great,” she said. “Let’s face it: everyone likes a bargain.”

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